Pattern Within

Privacy Policy

Last updated: July 2026

What we collect

  • Your assessment answers (36 Likert-scale responses).
  • Your email address, only if you choose to save your result or make a purchase.
  • Basic acquisition data (the page you arrived from, UTM parameters).
  • Payment records processed by Stripe. We never see or store your card number.
  • Anonymous product events (page type, named button, coarse device category, test progress milestones, test completion, and purchase).
  • Google Ads conversion measurement data, including a non-personal order ID, purchase value, currency, and basic device or referral signals permitted by your measurement choice.

We deliberately do not collect names, partner information, birth dates, free-text personal histories, or precise location.

Why we collect it

Answers are needed to compute your result. Email is used to send your private result link and purchase receipts. Funnel events help us understand where the product is confusing. Google Ads measurement tells us whether an ad led to a purchase. We disable ad personalization and do not send Google your assessment answers or email address. Our internal journey analytics uses a random identifier that expires with the browser session and replaces private result, checkout, and report URLs with generic page types. We never sell personal data.

Your assessment answers are sensitive

We treat relationship-pattern responses as sensitive information. Results live behind unguessable private links, are excluded from search-engine indexing, and are accessible only to someone holding the link.

Service providers

  • Stripe — payment processing.
  • Supabase — database hosting.
  • Vercel — website hosting.
  • Resend — transactional email delivery.
  • Google Ads — privacy-conscious advertising conversion measurement, subject to your measurement choice.

Report content is generated from pre-written, reviewed templates. Your answers are not sent to third-party AI providers.

Marketing

Marketing email requires a separate, unchecked-by-default opt-in. Transactional emails (your result link, receipts) are not marketing. Every marketing email includes an unsubscribe link.

Retention and deletion

We keep data for as long as needed to provide access to purchased reports. To delete your data, email support@patternwithin.com from the address attached to your result (or include your result link). We will delete your sessions, answers, results, and reports within 30 days, keeping only what payment law requires.